About

I am a team-builder, storyteller and project manager. 

Skills include: Content strategy and creation, creative ideation, SEO, web analytics, social media strategy and analytics, editorial management, email marketing, infographics and data visualization, short-form video, client management and pitch creation.

resume

WORK EXPERIENCE

Yummly

         Head of Content (ongoing)

                   • Build and deploy content strategy for mobile app and website

                   • Editorial oversight for creation of Whirlpool smart-appliance connected and guided recipes

L.A. Times

         Senior Manager of Content Strategy (’15 –’18)

                   • Manage team of content strategists, designers, copyeditors

                   • Build strategy and guide direction of 50-plus digital content campaigns plus campaign pitches

         Senior Editor, ’13 –’15

                   • Pitched, planned and edited sponsored content and native ad campaigns

                   • Created glossy print magazines and newsprint special sections

Time Out Chicago magazine

         Web Editor, ’11–’13

                   • Managed three-person department, plus staff writers and freelancers

                   • Tracked web analytics, improving site SEO, overseeing social media

         Associate Web Editor, ’10–’11

                   • Helped produce, write and edit web content

Associate Editor, ’09–’10

                   • Answering to Managing Editor, managed print deadlines, senior-edited print sections, created guides and inserts and ran internship program

         Associate Features Editor, ’05–’09

         • Planned, assigned, edited and wrote feature stories  

Billiards Digest magazine

         Associate Editor, ’03–’05; Assistant Editor, ’01–’03

                   • Wrote sports and business features and edited six monthly columns

                   • Maintained website and online forums

The Oriental Institute

         Membership Coordinator, ’00–’01

                   • Edited 240-page book-format Annual Report of archeological papers, ran museum membership program, organized and ran fundraising events
                   • Raised $3 million as part of a two-person team

EDUCATION

University of Chicago: Double BA in English Lit and Spanish Comparative Lit

SKILLS
• Drupal CMS, Moveable Type blog platform, Wordpress, InCopy, InDesign, Photoshop, Adobe SiteCatalyst/Omniture web analytics, K4 editorial workflow, 4D database management, Twitter analytics (e.g. HootSuite, SocialOomph), RealMagnet email newsletters

• Fluent in Spanish

• Extremely basic Mandarin Chinese

CONTACT

PHONE  -  773.332.7977

EMAIL  -  Ruth.Rangan@gmail.com

LINKEDIN - https://www.linkedin.com/in/ruth-rangan-30743514/